Industry player · Jacksonville
GuideWell (Florida Blue)
GuideWell is the Jacksonville-based mutual holding company whose lead subsidiary, Florida Blue, is the state's largest health insurer, alongside Triple-S in Puerto Rico and health-services affiliates.
HealthTech
Why it matters to the ecosystem
As the dominant health payer in Florida, GuideWell is a strategic partner, pilot customer, and acquirer for digital-health and care-delivery startups seeking payer distribution.